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Creating Differentiation Products

This workshop focuses on building a differentiated product through the creation of a unique value proposition supported by experience principles.  

EPAM System San Francisco design studio

Jonathan Lupo

Jonathan Lupo

VP of Experience Design at EPAM Systems


Key facilitator will be Jonathan who is the design-led executive leader, digital strategist, and entrepreneur with 20 years of experience collaborating with Fortune 500 companies (Youtube, Google, NBC Universal, Thomson Reuters, Adobe etc.)

Ryan Ferguson

Ryan Ferguson

Founder and Strategist, Advanced Environmental Group, Ltd.

Ryan brought his startup idea to be the case of this workshop. He will present the vision for a new, smart environmental waste reduction product (the IoT Connect Food Waste Bin), including the value proposition of the service and of the AEG Brand


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