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Taking a customer journey based approach to drive innovation in financial services

Stanford CA, 6 June 2018

Abhijit Thosar

Abhijit Thosar 

VP - Customer Journeys & Design Thinking of BNP Parisbas

Product Design Leader with over 20 years of global industry experience. A proven track record of helping companies apply Design Thinking to gain deep user insights, innovate on product and service experiences, deliver business value and differentiate in the marketplace. Product design experience spans a multitude of industries in both B2B and B2C space. 

Andrew Kuzmin

Andrew Kuzmin

Founder and CEO of International Educational Platform LingoCard 


LingoCard is an international educational platform for in-depth study of foreign languages, improving vocabulary, mutual communication of people of any nationality for language practice and making mutual payments for trainings.


Abhijit Thosar shares experience applying design thinking to spot opportunities for innovation in the financial services. He provides insights on how large global banks are responding to changing customer expectations and behavior. He elaborates on how FIs and FinTech can co-exist to deliver innovation at speed.

Andrew Kuzmin presents the company overview, personas and the challenge of global payment acceptance. Andrew talks about student/teacher user journey, cryptocurrency in mutual statements, smart contracts to fix the arrangements, and cross borders payment transactions.


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